Art Direction, Visual Design & UX consulting


Project Overview - iMaibo

Client wanted to revamp their digital experiences by re-designing a new website as well as a native iPhone App. We found from their previous website that the corporate image of the company is not strong enough, so we started from creating some new ideas and re-brand the whole digital exposure. After several rounds of ideas jamming and reviews, we got the approval in using the new art direction and visual styles. Here are some of the screens of Desktop and Mobile.


Be the lead to oversee the overall art direction & visual design for the project from start to finish. Participate in UX consultation and make sure the user flows and wireframes are correct. Also work very closely with China developers regarding the use of style guide, visual specificatoins and the implementation of micro-interactions.


Different working culture with Chinese developers would be the only challenge in the very beginnng of this project. After we worked for several weeks and understand how to deal with it, the challenge started to go away and maintain a good and effective working relationship afterall.

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